ETHERIC ZENITH / CONSUMED NOTION
This series of photo artworks, paintings and sculptures touches upon our subconscious identification with well-known consumer products and how they are presented to us. Many products we buy have similar content, but with a unique presentation that entices us to consume.
The artist Joakim Eneroth has taken different consumer products and poured them into plastic boxes, placed them on light tables, and photographed them from above. When separated from their concepts, logos, and designs, the perception of the products becomes something completely different that takes us beyond our preconceived notions.
- This art project is exploring the theme of de-identification. I have investigated the transformation of everyday products associated with consumerism and explored their ethereal, impermanent and transparent nature. What happens when you release an object from its defined form and constructed concept? In this way the consumer products are just a symbol for this complex process of de-identification in our mind. It is an exploration of how the sublime and etheric aspect of reality seems to be an underlying potential in all form, as well in the formless. When the boundaries of the idea based and material world are dissolved, we enter a landscape of neither subject nor object – the transparent interrelationship between the relative and the absolute.
- What I am investigating in this art project is corresponding to our awareness and our conceived experience of reality. If we are prepared to dissolve our preconceived ideas and concepts in the mind, in the same way as I’ve done with these consumer products, then we automatically enter a more concept-less state of being. We then have more access to a deeper level of experience where we begin to see and perceive how we have been forcing mental formations, definitions and concepts upon our own experience and how we have created a mental world that is a construction.
In the different chapters, Eneroth has explored the same theme trough different mediums.
PHOTOGRAPHS
Consumed Notion 3
Consumer products poured into a plastic box on a light table, photographed from above:
Palmolive soap, Ariel laundry detergent
Consumed Notion 4
Consumer products poured into a plastic box on a light table photographed from above:
Fontana juice, Red Bull Purple soda
Consumed Notion 7
Consumer products poured into a plastic box on a light table, (Tropicana juice on a round plate below) photographed from above:
Palmolive shower gel, Tropicana juice
Consumed Notion 6
Consumer products poured into a plastic box on a light table, photographed from above:
Flux mouth wash, Sprite soft drink
Consumed Notion 5
Consumer products poured into a plastic box on a light table, photographed from above:
Fanta softdrink, L’Oreal shampoo
Consumed Notion 12
Consumer products poured into a plastic box on a light table, photographed from above: Del Monte juice, Urtekram shower gel
Consumed Notion 11
Consumer products poured into a plastic box on a light table, (Coca Cola on a round plate below), photographed from above:
Wolverine softdrink, Coca Cola softdrink
PAINTINGS
Etheric Zenith 41
Acrylic paint on photograph of Colgate mouthwash mixed with Absolut Vodka.
A few drops of Colgate mouthwash and Absolut Vodka.are mixed with the acrylic paint.
Etheric Zenith 40
Acrylic paint painted on photograph of Sanpellegrino Aranciata mixed with Schweppes Spritz.
A few drops of the Sanpellegrino Aranciata and Schweppes Spritz are mixed in to the acrylic paint .
Etheric Zenith 32
Acrylic paint painted on photograph of red wine stain of the red wine Borgogno Langhe Rosso.
A few drops of the red wine Borgogno Langhe Rosso are mixed in to the acrylic paint
SCULPTURES
Etheric Zenith 43
Acrylic paint painted on photograph of Red Bull Apricot mixed with Schweppes Tonic.
A few drops of the Red Bull Apricot mixed andSchweppes Tonic are mixed in to the acrylic paint .
PHOTOGRAPHS 2
Consumed Notion 1
Consumer products poured into a plastic box on a light table, photographed from above: Tropicana juice, Rexona shower gel
Consumed Notion 8
Consumer products poured into a plastic box on a light table, photographed from above:
Palmolive soap, Fontana juice
Consumed Notion 9
Consumer products poured into a plastic box on a light table, photographed from above:
Dove soap, Axe shoer gel
Etheric Zenith 3
Photograph of Flux mouth rinse, printed on a transparent colored plexi board
(acrylic plastic board).
SCULPTURES
Absorbed Notion 4
Sculpture made of resin
Consumed Notion 13
Sculpture made of plastic and plaster
Soap Floating Island
Wall sculpture made in resin, (3 cm thick)
PART 4
Sphere sculptures, ø 30 cm. The spheres are painted with pigment mixed with the consumed product itself, i.e., Colgate toothpaste mixed with color pigment and paint. The patterns are abstract and conducted in reference to the color scale of the product's packaging and logotype. As the titles Consumed Absorption suggest, the sculptures can give a taste of absorption, the mental state that we easily get addicted to in our flow of trying to fulfill one more desire of acquiring what we want.
Consumed Absorption 1
Sphere sculpture painted with pigment mixed with Palmolive Aroma Therapy shower gel, painted in reference to the color scale of the logotype and packaging.
Consumed Absorption 2
Sphere sculpture painted with pigment mixed with Colgate Total Active toothpaste, painted in reference to the color scale of the logotype and packaging.
Consumed Absorption 3
Sphere sculpture painted with pigment mixed with Tropicana Orange and Passionfruit, painted in reference to the color scale of the logotype and packaging.
PHOTOGRAPHS 3
Consumed Notion 14
Consumer products poured into plastic boxes on a light table, photographed from above: Colgate mouth wash, Pepsodent mouth wash
Consumed Notion 15
Consumer products poured into plastic boxes on a light table, photographed from above:
Pellegrino, Fanta, Yoggi, Valio, Axe, Alpro
Consumed Notion 16
Consumer products poured into plastic boxes on a light table, photographed from above: Heineken, Pepsi, Orangina, Häagen-Dazs, 7up, Ginger Ale, Grape Tonic,
Palmolive, Flux, Pepsodent, Dove
Consumed Notion 17
Consumer products poured into plastic boxes on a light table, photographed from above: Dove, Nivea, Tropicana, Palmolive, Schwartzkopf, Bliw, Rexona, Ldb, Axe
Consumed Notion 18
Consumer products poured into plastic boxes on a light table, photographed from above:
Palmolive, Red Bull, Tropicana, Colgate, LdB ,Yes, Bliw, Nivea, Gliss
Consumed Notion 19
Consumer products poured into plastic boxes on a light table, photographed from above: Palmolive, Rexona
Consumed Notion 20
Consumer products poured into plastic boxes on a light table, photographed from above: Palmolive, Tuborg, LÓRÉAL, Pepsi Max, Arial, Ajax, Fontana, Manuka Honey, Old El Paso, Zeta, Mr Muscle, Fairy
Consumed Notion 21
Consumer products poured into plastic boxes on a light table, photographed from above: Campari, Tropicana, Sunrise Cabernet Sauvignon
Etheric Zenith 31
Photograph of Tropicana orange juice, printed on a transparent colored plexi board (acrylic plastic board).
SCULPTURES 2
Etheric Zenith - Evaporationg Tropicana Juice Atom
Levitating sculpture made of electro magnetic construction, plastic and metal
Consumed Notion 25
Wall sculpture in Resin, 3 cm thick.
(The sculpture in Resin is made from a reference photograph of liquids of Del Monte pineapple juice and floating soap Bliw blueberry.).
Consumed Notion 27
Wall sculpture in Resin, 3 cm thick.
(The sculpture in Resin is made from a reference photograph of liquids of Del Monte pineapple juice and floating soap Bliw sea buckthorn).
Consumed Notion 28
Wall sculpture in Resin, 3 cm thick.
(The sculpture in Resin is made from a reference photograph of liquids of shower gel Nivea Lemon grass and Del Monte pineapple juice).
Consumed Notion 26
Wall sculpture in Resin, 3 cm thick.
(The sculpture in Resin is made from a reference photograph of liquids of shower gel Nivea Lemon grass and Del Monte pineapple juice).
EXHIBITION PHOTOS
EQUIPMENT
Equipment for photographs in chapter 1, 3 and 4.