CONSUMED NOTION

This series of photographs touches on our subconscious identification with well-known brands and how they are presented to us. Many products we buy have similar content but with a unique presentation that entices us to consume.


In this photographic series the artist Joakim Eneroth have taken different famous brands and poured them into plastic boxes, placed them on light tables and photographed them from above. When separated from the concepts, logos and designs, the perception of the products becomes something completely different.

In this art project Eneroth have been exploring the transformation of dense products associated with consumerism and here investigated their ethereal and transparent nature in its temporary expression. It´s an exploration of how the sublime and etheric aspect of reality is an underlying potential in all form as well as in the formless. When the boundaries of the material world are dissolved we enter the landscape of neither subject nor object, the transparent interrelationship between the relative and the absolute. The artwork exposes and expands our definitions and associations with products of everyday life.

In the second part of the art project the etheric and colourful have taken the concrete form of sculptures depicting over flowing and dripping consumer products and their packaging. The sculptures relates to how our human consuming behaviour slowly is melting down the ecological ground that we ourselves stand upon and are dependent of.

In the last series of sculptures we are again taken into the more transcendental aspect in the abstract globe sculptures. The spheres have been painted with paint and pigment that been mixed with the consumed product itself, for example Colgate toothpaste mixed with colour pigments and paint. The globes patterns are abstract but are done in reference to the colour scale of the packaging and logotype of the product. As the title suggest, Consumed Absorption, the sculptures might give a taste of absorption, the mental state  that we easily get addicted to in our flow of consuming, and fore filling the desire of acquiring one more thing.

Consumed Notion 3

Famous brands poured into a plastic box on a light table, photographed from above:

Palmolive, Ariel

Consumed Notion 2

Famous brands poured into a plastic box on a light table, photographed from above:

Red Bull Purple, Grumme

Consumed Notion 1
Famous brands poured into a plastic box on a light table, photographed from above: Tropicana, Rexona

Consumed Notion 4

Famous brands poured into a plastic box on a light table (Fontana on a round plate below),

photographed from above:

Fontana, Red Bull Purple

Consumed Notion 5

Famous brands poured into a plastic box on a light table, photographed from above:

Fanta, L’Oreal Shampoo

Consumed Notion 6

Famous brands poured into a plastic box on a light table, photographed from above:

Flux, Sprite

Consumed Notion 7

Famous brands poured into a plastic box on a light table, (Tropicana juice on a round plate below) photographed from above:

Palmolive, Tropicana

Consumed Notion 8

Famous brands poured into a plastic box on a light table, photographed from above:

Palmolive, Fontana

Consumed Notion 9

Famous brands poured into a plastic box on a light table, photographed from above:

Dove, Axe

Consumed Notion 10

Famous brands poured into a plastic box on a light table, photographed from above:

Del Monte, Axe

Consumed Notion 11

Famous brands poured into a plastic box on a light table, (Coca Cola on a round plate below), photographed from above:

Wolverine, Coca Cola

Consumed Notion 12

Famous brands poured into a plastic box on a light table, photographed from above:

Del Monte, Urtekram

PART 2

In the second part of the art project the etheric and colourful have taken the concrete form of sculptures depicting over flowing and dripping consumer products and their packaging. The sculptures relates to how our human consuming behaviour slowly is melting down the ecological ground that we ourselves stand upon and are dependent of.

Absorbed Notion 4

Sculpture made of Resin

Consumed Notion 13

Sculpture made of plastic and paint and plaster

PART 3

In the last series of sculptures we are again taken into the more transcendental aspect in the abstract globe sculptures. The spheres have been painted with paint and pigment that been mixed with the consumed product itself, for example Colgate toothpaste mixed with colour pigments and paint. The globes patterns are abstract but are done in reference to the colour scale of the packaging and logotype of the product. As the title suggest, Consumed Absorption, the sculptures might give a taste of absorption, the mental state  that we easily get addicted to in our flow of fore filling one more desire of acquiring what we want.

Consumed Absorption 1
Sphere sculpture painted with paint and pigment mixed with Palmolive Aroma Therapy shower gel. Painted with reference to the colour scale of the logotype and package

Consumed Absorption 2
Sphere sculpture painted with paint and pigment mixed with Colgate Total Active. Painted with reference to the colour scale of the logotype and package.

Consumed Absorption 3
Sphere sculpture painted with paint and pigment mixed with Tropicana Orange and Passionfruit. Painted with reference to the colour scale of the logotype and package

PART 4

Consumed Notion 14

Famous brands poured into plastic boxes on a light table, photographed from above:
Colgate, Pepsodent

Consumed Notion 15

Famous brands poured into plastic boxes on a light table, photographed from above:
Pellegrino, Fanta, Yoggi, Valio, Axe, Alpro

Consumed Notion 16

Famous brands poured into plastic boxes on a light table, photographed from above: Heineken, Pepsi, Orangina, Hägen-Dazs, 7up, Ginger Ale, Grape Tonic,
Palmolive, Flux, Pepsodent, Dove

Consumed Notion 17

Famous brands poured into plastic boxes on a light table, photographed from above:

Dove, Nivea, Tropicana, Palmolive, Schwartzkopf, Bliw, Rexona, Ldb, Axe

Consumed Notion 18

Famous brands poured into plastic boxes on a light table, photographed from above:

Palmolive, Red Bull, Tropicana, Colgate, LdB ,Yes, Bliw, Nivea, Gliss

Consumed Notion 19

Famous brands poured into plastic boxes on a light table, photographed from above:
Palmolive, Rexona

Consumed Notion 20

Famous brands poured into plastic boxes on a light table, photographed from above:
Palmolive, Tuborg, LÓRÉAL, Pepsi Max, Arial, Ajax, Fontana, Manuka Honey, Old El Paso, Zeta,, Mr Muscle, Fairy

Consumed Notion 21

Famous brands poured into plastic boxes on a light table, photographed from above:
Campari, Tropicana, Sunrise Cabernet Sauvignon

Consumed Notion 22

Famous brands poured into plastic departments on a light table, photographed from above: Rexona, Ben and Jerrys sorbet, Flux, Nestlé, Hägen-Dazs sorbet

Consumed Notion 23

Famous brands poured into plastic departments on a light table, photographed from above: Craft Pear Soda, Colgate