ETHERIC ZENITH / CONSUMED NOTION
This series of photo artworks touches upon our subconscious identification with well-known brands and products. The artist Joakim Eneroth explores how mixtures of liquids used in our everyday lives become visual expressions of sublime healing frequencies. Our perception of mundane liquids is here transformed into abstract visual vibrations; a resonance that transcends our reference points in the reality of matter, and leads us to a higher dimension of consciousness. Museum curators and art-critics have described Eneroth as a contemporary coequal to the abstract painter Hilma af Klint, and have placed him in the same art tradition of Scandinavian mysticism.
In the first chapter of this photographic series, Eneroth has taken products from different famous brands and poured them into plastic boxes, placed them on light tables, and photographed them from above. When separated from their concepts, logos, and designs, the perception of the products becomes something completely different that takes us beyond our preconceived notions.
- This art project is exploring the theme of de-identification. I have investigated the transformation of dense products associated with consumerism and explored their ethereal, impermanent and transparent nature. It is an exploration of how the sublime and etheric aspect of reality is an underlying potential in all form, as well as in the formless. When the boundaries of the material world are dissolved, we enter a landscape of neither subject nor object – the transparent interrelationship between the relative and the absolute. This artwork exposes and expands our definitions and associations with products of our everyday life.
For 25 years, Eneroth has been practicing insight meditation which has influenced his artwork. In this art project, Eneroth has been exploring different types of healing energy streams that are revealed in the higher levels of human consciousness during deep meditation. Each of these artworks is constructed so they transmit and express a specific and unique soothing healing frequency.
- What I am investigating in this art project also corresponds to our base experience of reality. If we are prepared to dissolve our preconceived ideas, in the same way as I’ve done with these products, and let our fixed definitions fade, we automatically enter a concept-less state of being that I refer to as the etheric zenith. We are liberated on a deeper level when we begin to see and perceive how we have been forcing mental formations, definitions and concepts upon a still, silent and wordless knowing – a knowing that always exists in the background of all experiences.
During this de-identification, we may begin to sense and perceive how the unmanifested shines through the manifested, even in the most trivial commercial products from our everyday life. What at first glance may look like sublime and beautiful artworks point to something deeper, namely how to unveil the ground level of consciousness. From this state of being, it becomes possible for the mind to see through all personal reference points it is holding on to, and begin to let go.
In the other chapters, Eneroth has explored the same theme trough different mediums.
Etheric Zenith - healing stream no 3
Famous brands poured into a plastic box on a light table, photographed from above:
Palmolive soap, Ariel laundry detergent
(previous title Consumed Notion 3)
Etheric Zenith - healing stream no 2
Famous brands poured into a plastic box on a light table, photographed from above:
Red Bull Purple soda, Grumme laundry detergent
(previous title Consumed Notion 2)
Etheric Zenith - healing stream no 4
Famous brands poured into a plastic box on a light table photographed from above:
Fontana juice, Red Bull Purple soda
(previous title Consumed Notion 4)
Etheric Zenith - healing stream no 5
Famous brands poured into a plastic box on a light table, photographed from above:
Fanta softdrink, L’Oreal shampoo
(previous title Consumed Notion 5)
Etheric Zenith - healing stream no 8
Famous brands poured into a plastic box on a light table, photographed from above:
Palmolive soap, Fontana juice
(previous title Consumed Notion 8)
Etheric Zenith - healing stream no 7
Famous brands poured into a plastic box on a light table, (Tropicana juice on a round plate below) photographed from above:
Palmolive shower gel, Tropicana juice
(previous title Consumed Notion 7)
Etheric Zenith - healing stream no 6
Famous brands poured into a plastic box on a light table, photographed from above:
Flux mouth wash, Sprite soft drink
(previous title Consumed Notion 6)
Etheric Zenith - healing stream no 1
Famous brands poured into a plastic box on a light table, photographed from above: Tropicana juice, Rexona shower gel
(previous title Consumed Notion 1)
Etheric Zenith - healing stream no 11
Famous brands poured into a plastic box on a light table, (Coca Cola on a round plate below), photographed from above:
Wolverine softdrink, Coca Cola softdrink
(previous title Consumed Notion 11)
Etheric Zenith - healing stream no 9
Famous brands poured into a plastic box on a light table, photographed from above:
Dove soap, Axe shoer gel
(previous title Consumed Notion 9)
Etheric Zenith - healing stream no 12
Famous brands poured into a plastic box on a light table, photographed from above:
Del Monte juice, Urtekram shower gel
(previous title Consumed Notion 12)
PART 2
Etheric Zenith - healing stream no 32
Photograph of the red wine Borgogno Langhe Rosso - "the red wine stain"., printed on a transparent colored plexi board (acrylic plastic board)
Etheric Zenith - healing stream no 31
Photograph of Tropicana orange juice, printed on a transparent colored plexi board (acrylic plastic board).
Etheric Zenith - healing stream no 33
Photograph of Flux mouth rinse, printed on a transparent colored plexi board
(acrylic plastic board).
(Previous title: Eteriska Nollpunkten 3)
PART 3
In this part of the art project, the etheric and colorful have taken the concrete form of sculptures depicting over flowing and dripping consumer products as an ecological
comment.
Absorbed Notion 4
Sculpture made of resin
Consumed Notion 13
Sculpture made of plastic and plaster
Soap Floating Island
Wall sculpture made resin, (3 cm thick)
PART 4
Sphere sculptures, ø 30 cm. The spheres are painted with pigment mixed with the consumed product itself, i.e., Colgate toothpaste mixed with color pigment and paint. The patterns are abstract and conducted in reference to the color scale of the product's packaging and logotype. As the titles Consumed Absorption suggest, the sculptures can give a taste of absorption, the mental state that we easily get addicted to in our flow of trying to fulfill one more desire of acquiring what we want.
Consumed Absorption 1
Sphere sculpture painted with pigment mixed with Palmolive Aroma Therapy shower gel, painted in reference to the color scale of the logotype and packaging.
Consumed Absorption 2
Sphere sculpture painted with pigment mixed with Colgate Total Active toothpaste, painted in reference to the color scale of the logotype and packaging.
Consumed Absorption 3
Sphere sculpture painted with pigment mixed with Tropicana Orange and Passionfruit, painted in reference to the color scale of the logotype and packaging.
PART 5
Consumed Notion 14
Famous brands poured into plastic boxes on a light table, photographed from above:
Colgate mouth wash, Pepsodent mouth wash
Consumed Notion 15
Famous brands poured into plastic boxes on a light table, photographed from above:
Pellegrino, Fanta, Yoggi, Valio, Axe, Alpro
Consumed Notion 16
Famous brands poured into plastic boxes on a light table, photographed from above: Heineken, Pepsi, Orangina, Häagen-Dazs, 7up, Ginger Ale, Grape Tonic,
Palmolive, Flux, Pepsodent, Dove
Consumed Notion 17
Famous brands poured into plastic boxes on a light table, photographed from above:
Dove, Nivea, Tropicana, Palmolive, Schwartzkopf, Bliw, Rexona, Ldb, Axe
Consumed Notion 18
Famous brands poured into plastic boxes on a light table, photographed from above:
Palmolive, Red Bull, Tropicana, Colgate, LdB ,Yes, Bliw, Nivea, Gliss
Consumed Notion 19
Famous brands poured into plastic boxes on a light table, photographed from above:
Palmolive, Rexona
Consumed Notion 20
Famous brands poured into plastic boxes on a light table, photographed from above:
Palmolive, Tuborg, LÓRÉAL, Pepsi Max, Arial, Ajax, Fontana, Manuka Honey, Old El Paso, Zeta, Mr Muscle, Fairy
Consumed Notion 21
Famous brands poured into plastic boxes on a light table, photographed from above:
Campari, Tropicana, Sunrise Cabernet Sauvignon
PART 6
Etheric Zenith - Evaporationg Tropicana Juice Atom
Levitating sculpture made of electro magnetic construction, plastic and metal
Consumed Notion 29
Photograph of Tropicana orange juice, printed on a transparent colored plexi board (acrylic plastic board).
PART 7
Etheric Zenith - healing stream no 25
Wall sculpture in Resin, 3 cm thick.
(The sculpture in Resin is made from a reference photograph of liquids of Del Monte pineapple juice and floating soap Bliw blueberry.).
(previous title Consumed Notion 25)
Etheric Zenith - healing stream no 27
Wall sculpture in Resin, 3 cm thick.
(The sculpture in Resin is made from a reference photograph of liquids of Del Monte pineapple juice and floating soap Bliw sea buckthorn).
(previous title Consumed Notion 27)
Etheric Zenith - healing stream no 28
Wall sculpture in Resin, 3 cm thick.
(The sculpture in Resin is made from a reference photograph of liquids of shower gel Nivea Lemon grass and Del Monte pineapple juice).
(previous title Consumed Notion 28)
Etheric Zenith - healing stream no 26
Wall sculpture in Resin, 3 cm thick.
(The sculpture in Resin is made from a reference photograph of liquids of shower gel Nivea Lemon grass and Del Monte pineapple juice).
(previous title Consumed Notion 26)
SOME EXHIBHITION PHOTOS
EQUIPMENT
Equipment for photographs in chapter 1, 3 and 4.