ETHERIC ZENITH / CONSUMED NOTION
This series of photo artworks, paintings and sculptures touches upon our subconscious identification with well-known consumer products and how they are presented to us. Many products we buy have similar content, but with a unique presentation that entices us to consume.
The artist Joakim Eneroth has taken different consumer products and poured them into plastic boxes, placed them on light tables, and photographed them from above. When separated from their concepts, logos, and designs, the perception of the products becomes something completely different that takes us beyond our preconceived notions.
- This art project is exploring the theme of de-identification. I have investigated the transformation of everyday products associated with consumerism and explored their ethereal, impermanent and transparent nature. What happens when you release an object from its defined form and constructed concept? In this way the consumer products are just a symbol for this complex process of de-identification in our mind. It is an exploration of how the sublime and etheric aspect of reality seems to be an underlying potential in all form, as well in the formless. When the boundaries of the idea based and material world are dissolved, we enter a landscape of neither subject nor object – the transparent interrelationship between the relative and the absolute.
- What I am investigating in this art project is corresponding to our awareness and our conceived experience of reality. If we are prepared to dissolve our preconceived ideas and concepts in the mind, in the same way as I’ve done with these consumer products, then we automatically enter a more concept-less state of being. We then have more access to a deeper level of experience where we begin to see and perceive how we have been forcing mental formations, definitions and concepts upon our own experience and how we have created a mental world that is a construction.
In the different chapters, Eneroth has explored the same theme trough different mediums.
PHOTOGRAPHS

Consumed Notion 3
Consumer products poured into a plastic box on a light table, photographed from above:
Palmolive soap, Ariel laundry detergent

Consumed Notion 4
Consumer products poured into a plastic box on a light table photographed from above:
Fontana juice, Red Bull Purple soda

Consumed Notion 7
Consumer products poured into a plastic box on a light table, (Tropicana juice on a round plate below) photographed from above:
Palmolive shower gel, Tropicana juice

Consumed Notion 6
Consumer products poured into a plastic box on a light table, photographed from above:
Flux mouth wash, Sprite soft drink

Consumed Notion 5
Consumer products poured into a plastic box on a light table, photographed from above:
Fanta softdrink, L’Oreal shampoo

Consumed Notion 12
Consumer products poured into a plastic box on a light table, photographed from above: Del Monte juice, Urtekram shower gel

Consumed Notion 11
Consumer products poured into a plastic box on a light table, (Coca Cola on a round plate below), photographed from above:
Wolverine softdrink, Coca Cola softdrink

Consumed Notion 1
Consumer products poured into a plastic box on a light table, photographed from above: Tropicana juice, Rexona shower gel

Consumed Notion 8
Consumer products poured into a plastic box on a light table, photographed from above:
Palmolive soap, Fontana juice

Consumed Notion 9
Consumer products poured into a plastic box on a light table, photographed from above:
Dove soap, Axe shoer gel

Etheric Zenith 3
Photograph of Flux mouth rinse, printed on a transparent colored plexi board
(acrylic plastic board).

Etheric Zenith 32
Photograph of red wine stain (of the red wine Borgogno Langhe Rosso) printed on colored plexi board.
SCULPTURES

Absorbed Notion 4
Sculpture made of resin

Consumed Notion 13
Sculpture made of plastic and plaster

Soap Floating Island
Wall sculpture made in resin, (3 cm thick)
PART 4
Sphere sculptures, ø 30 cm. The spheres are painted with pigment mixed with the consumed product itself, i.e., Colgate toothpaste mixed with color pigment and paint. The patterns are abstract and conducted in reference to the color scale of the product's packaging and logotype. As the titles Consumed Absorption suggest, the sculptures can give a taste of absorption, the mental state that we easily get addicted to in our flow of trying to fulfill one more desire of acquiring what we want.

Consumed Absorption 1
Sphere sculpture painted with pigment mixed with Palmolive Aroma Therapy shower gel, painted in reference to the color scale of the logotype and packaging.

Consumed Absorption 2
Sphere sculpture painted with pigment mixed with Colgate Total Active toothpaste, painted in reference to the color scale of the logotype and packaging.

Consumed Absorption 3
Sphere sculpture painted with pigment mixed with Tropicana Orange and Passionfruit, painted in reference to the color scale of the logotype and packaging.
PHOTOGRAPHS 3

Consumed Notion 14
Consumer products poured into plastic boxes on a light table, photographed from above: Colgate mouth wash, Pepsodent mouth wash

Consumed Notion 15
Consumer products poured into plastic boxes on a light table, photographed from above:
Pellegrino, Fanta, Yoggi, Valio, Axe, Alpro

Consumed Notion 16
Consumer products poured into plastic boxes on a light table, photographed from above: Heineken, Pepsi, Orangina, Häagen-Dazs, 7up, Ginger Ale, Grape Tonic,
Palmolive, Flux, Pepsodent, Dove

Consumed Notion 17
Consumer products poured into plastic boxes on a light table, photographed from above: Dove, Nivea, Tropicana, Palmolive, Schwartzkopf, Bliw, Rexona, Ldb, Axe

Consumed Notion 18
Consumer products poured into plastic boxes on a light table, photographed from above:
Palmolive, Red Bull, Tropicana, Colgate, LdB ,Yes, Bliw, Nivea, Gliss

Consumed Notion 19
Consumer products poured into plastic boxes on a light table, photographed from above: Palmolive, Rexona

Consumed Notion 20
Consumer products poured into plastic boxes on a light table, photographed from above: Palmolive, Tuborg, LÓRÉAL, Pepsi Max, Arial, Ajax, Fontana, Manuka Honey, Old El Paso, Zeta, Mr Muscle, Fairy

Consumed Notion 21
Consumer products poured into plastic boxes on a light table, photographed from above: Campari, Tropicana, Sunrise Cabernet Sauvignon

Etheric Zenith 31
Photograph of Tropicana orange juice, printed on a transparent colored plexi board (acrylic plastic board).
SCULPTURES 2

Etheric Zenith - Evaporationg Tropicana Juice Atom
Levitating sculpture made of electro magnetic construction, plastic and metal

Consumed Notion 25
Wall sculpture in Resin, 3 cm thick.
(The sculpture in Resin is made from a reference photograph of liquids of Del Monte pineapple juice and floating soap Bliw blueberry.).

Consumed Notion 27
Wall sculpture in Resin, 3 cm thick.
(The sculpture in Resin is made from a reference photograph of liquids of Del Monte pineapple juice and floating soap Bliw sea buckthorn).

Consumed Notion 28
Wall sculpture in Resin, 3 cm thick.
(The sculpture in Resin is made from a reference photograph of liquids of shower gel Nivea Lemon grass and Del Monte pineapple juice).

Consumed Notion 26
Wall sculpture in Resin, 3 cm thick.
(The sculpture in Resin is made from a reference photograph of liquids of shower gel Nivea Lemon grass and Del Monte pineapple juice).
EXHIBITION PHOTOS















EQUIPMENT

Equipment for photographs in chapter 1, 3 and 4.