CONSUMED NOTION

This series of photographs touches on our subconscious identification with well-known brands and how they are presented to us. Many products we buy have similar content but with a unique presentation that entices us to consume.


In this photographic series the artist Joakim Eneroth have taken different famous brands and poured them into plastic boxes, placed them on light tables and photographed them from above. When separated from the concepts, logos and designs, the perception of the products becomes something completely different.

In this art project Eneroth have been exploring the transformation of dense products associated with consumerism and here investigated their ethereal and transparent nature in its temporary expression. It´s an exploration of how the sublime and etheric aspect of reality is an underlying potential in all form as well as in the formless. When the boundaries of the material world are dissolved we enter the landscape of neither subject nor object, the transparent interrelationship between the relative and the absolute. The artwork exposes and expands our definitions and associations with products of everyday life.

In the second part of the art project the etheric and colourful have taken the concrete form of sculptures depicting over flowing and dripping consumer products and their packaging. The sculptures relates to how our human consuming behaviour slowly is melting down the ecological ground that we ourselves stand upon and are dependent of.

In the last series of sculptures we are again taken into the more transcendental aspect in the abstract globe sculptures. The spheres have been painted with paint and pigment that been mixed with the consumed product itself, for example Colgate toothpaste mixed with colour pigments and paint. The globes patterns are abstract but are done in reference to the colour scale of the packaging and logotype of the product. As the title suggest, Consumed Absorption, the sculptures might give a taste of absorption, the mental state  that we easily get addicted to in our flow of consuming, and fore filling the desire of acquiring one more thing.

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Consumed Notion 3

Famous brands poured into a plastic box on a light table, photographed from above:

Palmolive, Ariel

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Consumed Notion 2

Famous brands poured into a plastic box on a light table, photographed from above:

Red Bull Purple, Grumme

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Consumed Notion 1
Famous brands poured into a plastic box on a light table, photographed from above: Tropicana, Rexona

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Consumed Notion 4

Famous brands poured into a plastic box on a light table (Fontana on a round plate below),

photographed from above:

Fontana, Red Bull Purple

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Consumed Notion 5

Famous brands poured into a plastic box on a light table, photographed from above:

Fanta, L’Oreal Shampoo

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Consumed Notion 6

Famous brands poured into a plastic box on a light table, photographed from above:

Flux, Sprite

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Consumed Notion 7

Famous brands poured into a plastic box on a light table, (Tropicana juice on a round plate below) photographed from above:

Palmolive, Tropicana

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Consumed Notion 8

Famous brands poured into a plastic box on a light table, photographed from above:

Palmolive, Fontana

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Consumed Notion 9

Famous brands poured into a plastic box on a light table, photographed from above:

Dove, Axe

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Consumed Notion 10

Famous brands poured into a plastic box on a light table, photographed from above:

Del Monte, Axe

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Consumed Notion 11

Famous brands poured into a plastic box on a light table, (Coca Cola on a round plate below), photographed from above:

Wolverine, Coca Cola

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Consumed Notion 12

Famous brands poured into a plastic box on a light table, photographed from above:

Del Monte, Urtekram

PART 2

In the second part of the art project the etheric and colourful have taken the concrete form of sculptures depicting over flowing and dripping consumer products and their packaging. The sculptures relates to how our human consuming behaviour slowly is melting down the ecological ground that we ourselves stand upon and are dependent of.

Absorbed Notion 4

Sculpture made of Resin

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Consumed Notion 13

Sculpture made of plastic and paint and plaster

PART 3

In the last series of sculptures we are again taken into the more transcendental aspect in the abstract globe sculptures. The spheres have been painted with paint and pigment that been mixed with the consumed product itself, for example Colgate toothpaste mixed with colour pigments and paint. The globes patterns are abstract but are done in reference to the colour scale of the packaging and logotype of the product. As the title suggest, Consumed Absorption, the sculptures might give a taste of absorption, the mental state  that we easily get addicted to in our flow of fore filling one more desire of acquiring what we want.

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Consumed Absorption 1
Sphere sculpture painted with paint and pigment mixed with Palmolive Aroma Therapy shower gel. Painted with reference to the colour scale of the logotype and package

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Consumed Absorption 2
Sphere sculpture painted with paint and pigment mixed with Colgate Total Active. Painted with reference to the colour scale of the logotype and package.

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Consumed Absorption 3
Sphere sculpture painted with paint and pigment mixed with Tropicana Orange and Passionfruit. Painted with reference to the colour scale of the logotype and package

PART 4

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Consumed Notion 14

Famous brands poured into plastic boxes on a light table, photographed from above:
Colgate, Pepsodent

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Consumed Notion 15

Famous brands poured into plastic boxes on a light table, photographed from above:
Pellegrino, Fanta, Yoggi, Valio, Axe, Alpro

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Consumed Notion 16

Famous brands poured into plastic boxes on a light table, photographed from above: Heineken, Pepsi, Orangina, Hägen-Dazs, 7up, Ginger Ale, Grape Tonic,
Palmolive, Flux, Pepsodent, Dove

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Consumed Notion 17

Famous brands poured into plastic boxes on a light table, photographed from above:

Dove, Nivea, Tropicana, Palmolive, Schwartzkopf, Bliw, Rexona, Ldb, Axe

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Consumed Notion 18

Famous brands poured into plastic boxes on a light table, photographed from above:

Palmolive, Red Bull, Tropicana, Colgate, LdB ,Yes, Bliw, Nivea, Gliss

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Consumed Notion 19

Famous brands poured into plastic boxes on a light table, photographed from above:
Palmolive, Rexona

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Consumed Notion 20

Famous brands poured into plastic boxes on a light table, photographed from above:
Palmolive, Tuborg, LÓRÉAL, Pepsi Max, Arial, Ajax, Fontana, Manuka Honey, Old El Paso, Zeta,, Mr Muscle, Fairy

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Consumed Notion 21

Famous brands poured into plastic boxes on a light table, photographed from above:
Campari, Tropicana, Sunrise Cabernet Sauvignon

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Consumed Notion 22

Famous brands poured into plastic departments on a light table, photographed from above: Rexona, Ben and Jerrys sorbet, Flux, Nestlé, Hägen-Dazs sorbet

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Consumed Notion 23

Famous brands poured into plastic departments on a light table, photographed from above: Craft Pear Soda, Colgate

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